Omnichannel Fulfillment

Every channel,
one operation.

No more 'oversold on Amazon' fires. Orders ship and sync from one unified inventory.

Add wholesale, retail, or TikTok Shop without hiring an EDI specialist or rebuilding ops.

One Jetpack team owns every channel. No more vendor sprawl, no more dropped balls.

Matt, Nora, and team are true pros, and a rare breed. They know logistics, and are willing to tackle even the hairiest of startup challenges with poise. They feel like a direct extension of our small team, and their flexibility and partnership have been invaluable as we’ve scaled.

Jon Willbanks · Founder, Arterra Pet Science
Trusted by
Stoic BeautyClocks and ColoursHenson ShavingEli HealthVitalyArterra Pet ScienceF MillerMethyl LifeSidekick ToolParaphrase PerfumeAtlas Tools & Machinery
Inventory Across Channels

Stop reconciling your own channels.

Seconds

Sell a unit anywhere and every other channel reads the new count within seconds. That’s the end of oversells.

One platform

DTC, B2B, marketplaces, and retail. Every order, return, and report in one easy dashboard.

One contract

The multi-vendor stack goes away, and with it the duplicate receiving fees, the second storage bill, and the reconciliation spreadsheet.

You honestly blow the other logistics partners out of the water.
Jenn Grelik, Henson Shaving
The Basics

What is omnichannel fulfillment?

What it is

Omnichannel fulfillment is the practice of running every sales channel a brand operates (DTC store, Amazon, marketplaces like TikTok Shop and Walmart, wholesale, retail) from one inventory pool, one platform, and one team. The alternative is multichannel fulfillment, where each channel sits in its own silo with its own inventory, its own 3PL contract, and its own dashboard. Omnichannel collapses those silos so a single unit of inventory can satisfy an Amazon order, a Shopify order, or a Walmart shipment without a human deciding where it goes.

Why it’s hard

Most brands start multichannel and hit a wall around the second or third channel: oversells, inventory drift, manual reallocation between channels, vendor sprawl. The fix is consolidating the operation, not stitching more integrations together.

How Jetpack does it

Jetpack runs every channel from a single inventory pool. Channel-specific rules (DTC inserts, retail compliance, marketplace packaging) apply automatically per order. One dashboard. One care team in Slack. One source of truth.

The Channels

Sell wherever your customers buy.

Most brands don’t pick one channel and stay there. They start on Shopify, add Amazon, win a wholesale account, get pulled onto TikTok Shop. Every sales surface here runs from the same Jetpack operation.

Our Sync Engine

How it stays in sync.

Most operations bend under each new channel. Ours doesn’t. Your fifth channel costs the same operational weight as your first, with the same team you started with.

Single Inventory Pool

Every channel, marketplace, and storefront pulls from the same physical pool. No “reserved for Amazon” silos. Sell a unit on Shopify and your Walmart listing sees it gone.

Smart Order Routing

When an order comes in, MultiHub IQ picks the warehouse that lands the package fastest and cheapest, from 60+ across the network, regardless of which channel it came from.

Channel-Specific Rules

DTC ships with branded inserts. Retail ships palletized with EDI labels. Marketplace orders follow each platform’s spec. One operation, three rulebooks, applied automatically per order.

One SKU, every channelExample
JET-CDL-08On hand384383
Order #21447 · 1 unit sold on Shopify
Shopify383
Amazon383
Walmart383
TikTok Shop383
Wholesale (EDI)383
One physical pool feeds every listing. Sell a unit anywhere, and every other channel sees it gone. No reserved-for-Amazon silos.
Sync Threshold

Add a channel, or untangle five.

For brands going wider

You’re on Shopify and looking at Amazon, TikTok Shop, or your first wholesale account. We add channels to your operation without you adding headcount or software. The warehouses are already built.

For brands already wide

You’re on five channels with three vendors stitched together by spreadsheets. We collapse the stack so your inventory is one number and your care team is one Slack channel.

The Jetpack Care Difference

Always fighting for you.

Most multi-channel issues happen quietly inside the operation. By the time they surface, a customer is emailing support or a retailer is filing a chargeback. Jetpack Care catches them before they get to either.

Dedicated Client Care

A real human on Slack, email, or phone. Jetpack Care catches the misses before your team does.

Quarterly Optimizations

Every quarter we sit down with you and look for new ways to tighten the workflow, reduce cost, and improve fulfillment performance.

Bolt-On Logistics Team

Direct access to the Jetpack 3PL exec team. Decades of logistics experience on your side, every week.

Learn more about Jetpack Care →

Questions

Frequently asked.

Yes. Jetpack handles D2C, B2B wholesale, Amazon FBA and FBM prep, and retail distribution for 150+ retailers (Walmart, Target, Costco, Ulta, Nordstrom, Sephora, Best Buy, Macy's, REI, and more). B2B orders support EDI via SPS Commerce, pick-by-lot, GS1 labeling with SSCC codes, retail-compliant palletizing, and automated routing. FBA prep handles both small parcel and LTL freight with automated shipment creation. All channels run at 99.95% accuracy.

A multi-hub warehouse network distributes inventory across multiple regional fulfillment centers, with each order shipping from the warehouse closest to the customer. Jetpack's warehouse network spans 60+ warehouses globally: 45+ across the US, 7 in Canada, 4 in the UK, 3 in the EU, 3 in Australia. MultiHub IQ uses machine learning to distribute your inventory based on where your customers actually order from, so each shipment travels the shortest possible distance. The result: up to 3X faster transit, up to 85% fewer shipments beyond zone 4, and up to 30% lower overall fulfillment costs vs. single-warehouse setups.

3PL pricing usually has four parts: storage, billed by the space you use; receiving, billed for the time it takes to check your inventory in; pick-and-pack, billed per order and per item; and shipping, billed by weight, size, and zone. What you pay depends on the provider and your volume. Jetpack's pricing strips out the fees most 3PLs pile on: no per-order processing fee, no charge for standard packaging like boxes and poly mailers, and no charge for your first pick. Then three levers pull the rate down: the combined volume of 5,000+ brands on our network, Carrier IQ routing every order to the lowest-cost carrier, and MultiHub IQ placing inventory closer to your buyers, which cuts zone-4+ shipments by up to 85% and overall costs by up to 30%.

Jetpack is generally built for brands shipping 1,000+ orders per month across all channels combined. That said, we love hearing from newer brands building something exciting. If you're early-stage and we believe in what you're building, we'll talk through what it would take to invest and grow together. Reach out for a conversation. Otherwise, crowdfunding fulfillment and startup fulfillment are good stepping stones until the volume catches up.

Omnichannel fulfillment means selling on multiple sales channels (DTC stores, Amazon, marketplaces like Walmart and TikTok Shop, wholesale to retailers, retail dropshipping) but running them all from a single inventory pool, a single platform, and a single team. Instead of stitching together a Shopify 3PL, an FBA prep service, an EDI vendor, and a returns shop, every channel reads from the same operation. Jetpack 3PL is built for this from the ground up.

Yes. One physical inventory pool serves your Shopify orders, your Amazon orders, your marketplace orders, and your wholesale POs. There are no "reserved for Amazon" silos, no separate B2B warehouse, no spreadsheet split. Sell a unit on Shopify and your Walmart listing sees it gone in real time.

Every channel integration writes to the same inventory record. When an order is allocated, every other channel sees the new available quantity within seconds. Receiving, transfers, returns, and damage adjustments all update the single record too. The channel doesn't own its own inventory count. The platform does.

No, and that's the cost we're cutting. A typical multi-3PL setup means duplicate inventory, duplicate receiving fees, duplicate storage, two or three vendor relationships, and a spreadsheet to keep them all reconciled. With Jetpack, one operation handles every channel. One contract, one inventory, one care team.

Both. FBA Prep is when we receive your inventory, prep it to Amazon's spec (labels, polybags, bundling), and forward it into FBA so Amazon ships it. FBM (Fulfilled by Merchant) is when Amazon orders ship direct from a Jetpack warehouse instead of going through FBA. Many brands run a hybrid (FBA for the highest-velocity SKUs, FBM for the long tail) to manage FBA fees. Jetpack handles either path or both at once.

Retail distribution comes with retailer-specific labeling, packaging, palletization, and routing rules. Get any of it wrong and you eat chargebacks. Jetpack handles EDI, retail-spec labeling, ASN generation, and palletization to each retailer's playbook. B2B Wholesale covers the details.

Yes. DTC orders can ship in branded mailers with dunnage, inserts, and gift notes. Amazon FBM orders ship in plain Amazon-spec packaging. Retail orders ship palletized with EDI labels. Marketplace orders follow each platform's spec. The order knows which channel it came from and the warehouse follows the right rulebook. See Custom Packaging for the full DTC packaging stack.

Onboarding is staged. We connect your DTC store and your highest-volume marketplace first, transfer inventory, run parallel for a few weeks if you want, then bring on Amazon, retail, and wholesale on a schedule that matches your operations team's bandwidth. Most multi-channel brands are fully migrated in 2 to 6 weeks. Our team walks you through the full process before you sign anything.

Multichannel fulfillment means selling through multiple sales channels (DTC store, Amazon, Walmart, wholesale) where each channel is operationally separate: separate inventory, separate 3PL contracts, separate dashboards. Omnichannel fulfillment means selling through the same channels from a single unified operation: one inventory pool, one platform, one team. The customer-facing experience can look the same either way. The operational difference is enormous: omnichannel eliminates oversells (because every channel reads from the same inventory count), removes manual reallocation between channels, and replaces vendor sprawl with one back-end partner. Most brands start multichannel by default and switch to omnichannel once the operational tax of running silos exceeds the cost of consolidating.

Yes. TikTok Shop is one of the 14+ sales channels Jetpack natively integrates with, alongside Shopify, Amazon (FBA Prep and FBM), Walmart, eBay, BigCommerce, WooCommerce, and others. TikTok Shop orders flow into the same inventory pool and pick-pack-ship pipeline that handles your DTC and Amazon orders, with TikTok Shop's specific packaging, labeling, and SLA requirements applied automatically per order. No separate inventory, no separate dashboard, no separate team. See our integrations page for the full channel list.

Ready?

Let’s talk.

A short call. We’ll look at your channel mix, your volume, the partner stack you already use, and tell you straight up whether Jetpack is the right fit.